Marketing consultant and in-country representative for several USA trade associations and commodity boards. This included in-market- administration for the US Wheat Associates (USW) , American Soybean Association (ASA), the US Highbush Blueberry Council (USHBC), California Agricultural Export Council (CAEC), and California Fig Advisory Board. We have also worked several international projects for the US Agency for International Development (USAID) in Central Asia including Afghanistan, Uzbekistan, the United Arab Emirates (UAR), Egypt and other countries.
Connections: We have deep knowledge of the Indian and Middle Eastern markets and connections with manufacturers large and small as well as fresh, frozen, and dried blueberries importers. We collaborate with ingredient importers, distributors, sellers, supermarket chains, medium and small retails. Every contact we make is added to the Assocom WhatsApp network and we continually communicate and collaborate.
Industry Involvement. We work with sector-specific associations such as the India Fresh Fruit Association, Dried Fruits Association, Federation of Indian Importers and government department sand agencies such as the Ministry of Commerce, Food Safety Standard Authority of India (FSSAI) etc. to support USA exporters and Indian importers various issues including labeling, packaging, and other matters. We do advocate for duty reduction through Indian grass-roots channels.
Foodservice: We closely work with the hospitality sector including procurement managers, chefs of leading hotels, cafes, restaurants, and caterers in metros and medium and large cities. We work closely with leading celebrity chefs, nutritionist, dieticians, bloggers, influencers, and electronic and print media.
Food Technology Emphasis. With strength of technical capabilities, we work with manufacturers large and small to stimulate product development with new ingredients/products. We support baking, confectionery, Indian traditional sweets, and savory industries in New ingredient based product development.
Seminars: Over years have conducted more than 1,000 successful Industry and educational seminars and training events for ingredients. We have the ability to plan, implement and draw top level potential customers. In last few years, we have also transitioned to virtual activities.
Trade Shows/Sampling. We plan and implement trade shows, instore events, and sampling. We do have dedicated team for event management.
Advertising, Public Relation and Social Media: Our in-house team implement advertising, PR and social media efficiently for effect results.