About Us

Assoom-India’s professional and experienced team provide strategic and market development with key focus on Agri and Food Products market development and skill development.


Building healthier businesses by connecting people to real food.


Become essential to our customers by providing differentiated products and services to help them achieve their aspirations.

Recent Work

Attention to details is what makes Bifrost different from the other themes.

Pertinent Experience of Assocom India Team

Marketing consultant and in-country representative for several USA trade associations and commodity boards. This included in-market- administration for the US Wheat Associates (USW) , American Soybean Association (ASA), the US Highbush Blueberry Council (USHBC), California Agricultural Export Council (CAEC), and California Fig Advisory Board. We have also worked several international projects for the US Agency for International Development (USAID) in Central Asia including Afghanistan, Uzbekistan, the United Arab Emirates (UAR), Egypt and other countries.


Mr. Raj Kapoor –Team Member: BS degree in Accounting and Management from Delhi University. Emphasis on marketing and business management. Has taken multiple training and management courses over the years including the American Institute of Baking (AIB), Kansas State University, and the Northern Crop Institute (North Dakota). Raj has been working with USDA co-operators (U.S. Wheat Associations, American Soybean Associations, USA Fig Board, California Agricultural Council and U.S. Highbush Blueberry Council) since 1988. He is a national convener of major associations including Indian Bakers Federation and Soy Food Promotional & Welfare Association. He is Member of Food Processing Committee of Confederation of India (National Chamber of Commerce). Raj is also associated with the Indian Culinary Association. He is also National Resource Person of Food Safety Authority of India (FSSAI) and Certified Food Safety Trainer of USDA.

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Bifröst's innovation backed equipment & systems span all frontiers.

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Latest News

We like to experiment and develop our own products.